CRM Executive

Chennai, India

A CRM (Customer Relationship Management) Executive for Channel Business plays a critical role in managing relationships with channel partners and ensuring effective collaboration to drive business growth. Here are the key responsibilities and skills required for a CRM Executive in this domain:

Responsibilities of a CRM Executive for Channel Business

Relationship Management

  1. Channel Partner Engagement:
    • Develop and maintain strong relationships with channel partners, including distributors, resellers, and agents.
    • Serve as the primary point of contact for channel partners, addressing their needs and concerns promptly.
  2. Partner Onboarding:
    • Facilitate the onboarding process for new channel partners, ensuring they are well-equipped with the necessary resources and training.
    • Provide continuous support and guidance to help partners understand the company’s products and services.
  3. Communication and Collaboration:
    • Establish regular communication channels with partners through meetings, calls, and emails to ensure alignment and collaboration.
    • Coordinate joint marketing and promotional activities with channel partners to drive sales and brand awareness.

Sales and Performance Management

  1. Sales Support:
    • Assist channel partners in developing sales strategies and achieving sales targets.
    • Provide partners with sales tools, product information, and training to enhance their selling capabilities.
  2. Performance Monitoring:
    • Monitor the performance of channel partners against set goals and KPIs.
    • Analyze sales data and generate reports to track partner performance and identify areas for improvement.
  3. Incentive Programs:
    • Design and implement incentive programs to motivate channel partners and drive sales growth.
    • Communicate incentive plans clearly and ensure timely distribution of rewards and recognition.

CRM System Management

  1. CRM Data Management:
    • Maintain accurate and up-to-date records of channel partners in the CRM system.
    • Ensure data integrity by regularly updating partner information, sales activities, and performance metrics.
  2. CRM Utilization:
    • Train and support channel partners in using the CRM system effectively.
    • Leverage CRM data to gain insights into partner activities and identify opportunities for growth.

Strategy and Development

  1. Channel Strategy Development:
    • Contribute to the development of channel business strategies and initiatives.
    • Identify potential channel partners and assess their fit with the company’s goals and objectives.
  2. Market Analysis:
    • Conduct market research to understand industry trends, competitor activities, and customer preferences.
    • Use market insights to inform channel strategies and enhance partner engagement.

Customer Focus

  1. Customer Satisfaction:
    • Work closely with channel partners to ensure high levels of customer satisfaction.
    • Address customer issues and complaints in collaboration with partners to ensure timely resolution.
  2. Feedback Collection:
    • Gather feedback from channel partners and customers to identify areas for improvement.
    • Use feedback to enhance products, services, and overall partner experience.

Skills and Qualifications

  1. Relationship-Building Skills:
    • Strong interpersonal skills to build and maintain effective relationships with channel partners.
    • Ability to manage and resolve conflicts diplomatically.
  2. Sales and Negotiation Skills:
    • Proven experience in sales and negotiation, preferably in a channel business environment.
    • Ability to influence and persuade partners to achieve business objectives.
  3. Analytical Skills:
    • Proficiency in analyzing sales data and generating actionable insights.
    • Strong problem-solving skills to address partner challenges and improve performance.
  4. Communication Skills:
    • Excellent verbal and written communication skills to convey information clearly and effectively.
    • Ability to present complex information in a simplified manner.
  5. Technical Proficiency:
    • Familiarity with CRM software and tools, with the ability to train and support partners in using these systems.
    • Basic understanding of the company’s products and services to provide accurate information to partners.
  6. Organizational Skills:
    • Strong organizational skills to manage multiple partners and activities simultaneously.
    • Attention to detail to ensure accurate record-keeping and reporting.

By fulfilling these responsibilities and utilizing these skills, a CRM Executive for Channel Business can effectively manage partner relationships, drive sales growth, and contribute to the overall success of the organization.


Customer Relationship
Personal Evolution
Administrative Work
Technical Expertise


  • Lead the entire sales cycle
  • Achieve monthly sales objectives
  • Qualify the customer needs
  • Negotiate and contract
  • Master demos of our software

Must Have

  • Bachelor Degree or Higher
  • Passion for software products
  • Perfect written English
  • Highly creative and autonomous
  • Basic Computer Skills

Nice to have

  • Experience in writing online content
  • Additional languages
  • Google Adwords experience
  • Strong analytical skills

What's great in the job?

  • Great team of smart people, in a friendly and open culture
  • No dumb managers, no stupid tools to use, no rigid working hours
  • No waste of time in enterprise processes, real responsibilities and autonomy
  • Expand your knowledge of various business industries
  • Create content that will help our users on a daily basis
  • Real responsibilities and challenges in a fast evolving company
Our Product
Our Product

Discover our products.


What We Offer

Each employee has a chance to see the impact of his work. You can make a real contribution to the success of the company.
Several activities are often organized all over the year, such as weekly sports sessions, team building events, monthly drink, and much more


A full-time position
Attractive salary package.


12 days / year.

Cultural Activities

Cultural activities within a organization can foster team spirit, enhance employee engagement, and promote a positive work environment. Here are various cultural activities that to any employee, might participate in or help organize

Eat & Drink

Fruit, coffee and
snacks provided.